Brand Identity for Dilbert
Finally, the original icon of office humor finally gets an official logo for all his TPS reports. Working in cooperation with the creator Scott Adams and United Media, Chop Shop Studio (formerly Chopping Block) developed the new look for the legendary comic to help establish a brand beyond the well known characters of the strip.
3rd panel header seen in use.
Masthead (above)
The brand had to be translated for several masthead types for various news media and print. Shown here is the “3rd Panel” variation.
Style Guide (below)
A style guide was produced for the brand that explored the usage rules including placement, color, scale, capitalization (shown here) and more.
A page from the Dilbert Style Guide on capitalization within the brand.